--- title: "AI Video Production Statistics 2026" canonical: "https://mergemate.ai/blog/ai-video-production-statistics" last_research_check: "2026-05-22" language: en type: statistics_resource --- # AI Video Production Statistics 2026 This Markdown version exists for crawlers, AI answer engines, journalists, and researchers that prefer plain text. The canonical HTML page is https://mergemate.ai/blog/ai-video-production-statistics. Last research check: 2026-05-22 ## Executive summary - **91%** of businesses use video as a marketing tool. Source: Wyzowl Video Marketing Statistics 2026 (2026) - https://wyzowl.com/video-marketing-statistics/. Context: Survey of 266 unique respondents in late 2025. - **63%** of video marketers say they have used AI video tools to help create or edit marketing videos, up from 51% the previous year. Source: Wyzowl Video Marketing Statistics 2026 (2026) - https://wyzowl.com/video-marketing-statistics/. Context: Video marketers in Wyzowl's 2026 survey. - **59%** of video marketers create video in-house. Source: Wyzowl Video Marketing Statistics 2026 (2026) - https://wyzowl.com/video-marketing-statistics/. Context: Wyzowl video type and production model section. - **82%** of marketers say video marketing has given them a good ROI. Source: Wyzowl Video Marketing Statistics 2026 (2026) - https://wyzowl.com/video-marketing-statistics/. Context: Wyzowl ROI section. - **85%** of video marketers say video helped generate leads. Source: Wyzowl Video Marketing Statistics 2026 (2026) - https://wyzowl.com/video-marketing-statistics/. Context: Wyzowl ROI section. - **83%** of video marketers say video directly increased sales. Source: Wyzowl Video Marketing Statistics 2026 (2026) - https://wyzowl.com/video-marketing-statistics/. Context: Wyzowl ROI section. - **89%** of consumers say video quality impacts their trust in a brand. Source: Wyzowl Video Marketing Statistics 2026 (2026) - https://wyzowl.com/video-marketing-statistics/. Context: Wyzowl consumer survey section. - **13M+ videos** were analyzed for Wistia's 2026 State of Video Report, alongside 900+ professionals and 79 million hours of viewing data. Source: Wistia State of Video Report 2026 (2026) - https://wistia.com/learn/marketing/video-marketing-statistics. Context: Wistia public report article. - **Less than half** of marketers connect their video platform to CRM or email marketing tools. Source: Wistia State of Video Report 2026 (2026) - https://wistia.com/learn/marketing/video-marketing-statistics. Context: Wistia benchmarks and ROI section. - **$788.5M to $3.44B** is Grand View Research's estimate for the global AI video generator market in 2025 and projection for 2033. Source: Grand View Research AI Video Generator Market Report 2033 (2026) - https://www.grandviewresearch.com/industry-analysis/ai-video-generator-market-report. Context: Use as estimate/projection, not as a factual future outcome. ## Video marketing adoption Video is no longer an experimental marketing format. Wyzowl's 2026 survey reports that 91% of businesses use video as a marketing tool and 93% of video marketers see video as an important part of their overall strategy. For production teams, the question is less whether video matters and more how to produce enough useful video without losing quality, context, budget visibility, or review control. ## AI video creation and editing adoption Wyzowl reports that 63% of video marketers have used AI video tools to help create or edit marketing videos, up from 51% the previous year. Wistia's 2026 State of Video Report also says more than a third of teams already use AI in their video workflow, most commonly in pre-production. ## Production budgets and workflow constraints Wyzowl reports that 46% of marketers allocate one-third of their budget or less to video content, while 17% are not tracking video spend and are unsure how much they spend. Wistia reports that companies are making more videos, but fewer teams plan to increase spend and almost half are keeping budgets flat. ## ROI and measurement gaps Wyzowl reports that 82% of marketers say video marketing has given them a good ROI, 85% say video helped generate leads, and 83% say video directly increased sales. Measurement remains fragmented. Wistia reports that less than half of marketers connect their video platform to CRM or email marketing tools. ## Quality, trust, and brand risk Wyzowl reports that 89% of consumers say video quality impacts their trust in a brand. That matters for AI-assisted production: faster generation still needs editorial judgment, review workflows, brand consistency, and human accountability. ## AI video market size and growth Grand View Research estimates the global AI video generator market at USD 788.5 million in 2025 and projects it to reach USD 3,441.6 million by 2033, growing at a 20.3% CAGR from 2026 to 2033. These are market estimates and projections, not guaranteed future outcomes. ## Methodology and source notes - Prefer original sources over aggregator summaries. - Include source, year, region or scope, and method/context for each statistic. - Treat market forecasts as projections, not facts. - Treat vendor surveys as useful but sample-dependent. - Stanford AI Index is listed as broader AI context. No exact Stanford statistics are cited in this version. ## Sources ### Wyzowl Video Marketing Statistics 2026 - URL: https://wyzowl.com/video-marketing-statistics/ - Year: 2026 - Region/scope: Not region-specific / mixed online respondents - Methodology: Survey of 266 unique respondents in late 2025, including marketing professionals and online consumers. ### Wistia State of Video Report 2026 - URL: https://wistia.com/learn/marketing/video-marketing-statistics - Year: 2026 - Region/scope: Not region-specific / Wistia customer and professional sample - Methodology: Survey of 900+ professionals across industries plus analysis of over 13 million videos and 79 million hours of viewing data on Wistia. ### Grand View Research AI Video Generator Market Report 2033 - URL: https://www.grandviewresearch.com/industry-analysis/ai-video-generator-market-report - Year: 2026 - Region/scope: Global - Methodology: Market sizing and forecast report with 2025 base-year estimate and 2026-2033 forecast period. ### Stanford HAI AI Index 2026 - URL: https://hai.stanford.edu/ai-index/2026-ai-index-report - Year: 2026 - Region/scope: Global - Methodology: Annual AI Index report collating AI data across research, economy, performance, policy, and public opinion. - Caveat: Used as broader AI context. No exact Stanford statistics are cited on the public page. ## Monthly update log - 2026-05-22: Initial source countercheck completed. Wyzowl, Wistia, Grand View Research, and Stanford HAI added to the source register. Market-research figures are flagged for manual review before each material update. ## Related MergeMate.ai pages - AI video production platform: https://mergemate.ai/solutions/ai-video-production-platform - Agentic video production: https://mergemate.ai/solutions/agentic-video-production - AI video editing: https://mergemate.ai/solutions/ai-video-editing - AI storyboard generator: https://mergemate.ai/solutions/ai-storyboard-generator - AI models: https://mergemate.ai/features/ai-models